Job Description

Our Team

At VistaPrint, we help millions of small businesses market themselves with confidence and bring their creative visions to life. Our Product Experience organization operates as empowered product teams practicing continuous discovery, where researchers are embedded partners helping teams make evidence-based decisions about which customer problems to solve. We're scaling personalization capabilities, making design effortless across our entire assortment, and ensuring our expertise is accessible when customers need it most. This means research spanning everything from understanding how small businesses approach branding across their growth journey to optimizing the interactions that help someone confidently complete their order. You'll work in an organization where product decisions are informed by weekly customer conversations, rigorous analysis, and a commitment to solving real problems for the millions of small businesses we serve

What You Will Do

We're looking for an experienced Director of User Research to scale the impact and operational excellence of our research practice. You'll lead a team of approximately 5 researchers, build the systems that enable high-quality continuous discovery across the organization, and personally lead research that helps senior leaders make better decisions.

This role balances three critical responsibilities: developing your team members through thoughtful coaching and mentorship, establishing research operations that increase quality and speed across all product teams, and leading strategic research projects in ambiguous or cross-cutting problem spaces. You'll work closely with Principal Researchers who are embedded in specific product verticals, ensuring they have the support, tools, and processes needed to thrive in continuous discovery work with their product teams.

You're joining at a pivotal moment where we're maturing from project-based research to embedded continuous discovery across product teams. Your researchers will be in frequent contact with customers, focused on understanding problems rather than validating solutions. You'll have the autonomy to build research operations from the ground up, establishing the tools, processes, and standards that will define how research works at VistaPrint for years to come.

Lead High-Impact Research

• Tackle the most critical and ambiguous research questions facing the company, particularly those that span multiple product verticals or inform major strategic decisions

• Use mixed-methods approaches to surface insights that create clarity and drive action

• Translate complex findings into compelling narratives tailored for executive audiences who need to make decisions quickly

Build and Lead the Team

• Manage and develop a team of approximately 5 UX researchers, creating a culture of rigor, trust, curiosity, and continuous learning

• Provide coaching tailored to each researcher's experience level and career aspirations, from helping early-career researchers build foundational skills to supporting senior researchers in expanding their strategic impact

• Partner with Principal Researchers embedded in product verticals to ensure alignment, remove blockers, and share learnings across the organization

Establish Research Operational Excellence

• Build the systems, tools, and processes that enable researchers across VistaPrint to do their best work efficiently and consistently

• Develop best practices for participant recruitment, study design, knowledge management, and insight sharing that scale across a distributed organization

• Create the operational foundation that allows research to keep pace with product team velocity while maintaining quality

Your Qualifications

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities

• Experience managing and developing UX researchers, with a track record of building high-performing teams through thoughtful coaching, feedback, and career development

• Strong operational mindset with experience building or scaling ResearchOps by establishing the systems, tools, and processes that enable research teams to work efficiently and consistently

• Still hands-on: You're a skilled mixed-methods researcher who can lead complex research projects that inform major decisions, especially in ambiguous or cross-cutting problem spaces

• Pragmatic and impact-focused. You care about getting to answers that drive decisions, not perfecting research processes for their own sake

• Experience working in continuous discovery environments or with empowered product teams where research informs what to build, not just how to build it

• Excellent at synthesizing complexity and telling compelling stories with data, particularly for executive audiences who need to make decisions quickly

• Comfort navigating ambiguity and shifting between coaching conversations, operational improvements, and leading strategic research project

Why Join Us?

• Build the foundation: Help shape how a modern User Research function runs, scales, and thrives.

• Support great people: Be the kind of leader others want to work with: empathetic, enabling, and invested in team success.

• Drive meaningful impact: Contribute to decisions that affect millions of small businesses and the future of VistaPrint

• Grow your own career: Join a team that values rigor, craft, and growth — for users and for each other.

Why You'll Love Working Here

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion

VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law require

#LI-CC1

Job Tags

Similar Jobs