Job Description

SUMMARY

The Market Intelligence Analyst supports the organization’s customer-centric strategies by analyzing data and providing actionable insights. Reporting to the Director of Shopper Experience & Research, this role focuses on leveraging qualitative and quantitative data to improve customer experience and support marketing and merchandising strategies. The Market Intelligence Analyst collaborates with senior analysts and internal stakeholders to inform decisions that drive customer engagement, loyalty, and business performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Customer Analytics : Analyze customer data from various sources (e.g., CRM systems, loyalty programs, POS data) to generate insights on customer behavior, lifetime value, and retention. Assist in refining customer personas to inform marketing strategies.

Marketing Campaign Performance : Track, analyze, and report on marketing and promotional campaign performance, including digital marketing, email communications, and in-store promotions. Offer recommendations to improve campaign outcomes and ROI.

Market Research : Assist in conducting primary and secondary research to monitor customer satisfaction, brand health, and competitive dynamics. Utilize surveys, social listening tools, and customer feedback to inform business decisions.

Ecommerce & Digital Insights : Collaborate with the digital marketing and ecommerce teams to analyze online customer behavior, conversion rates, and website performance. Provide insights to enhance the digital customer experience.

Segmentation & Personalization : Assist in developing custom audiences and segments based on first- and third-party data. Support personalized marketing campaigns that drive engagement and customer growth.

Market Trends & Consumer Behavior : Monitor industry trends, competitive landscape, and shifts in consumer behavior. Analyze how these changes impact business performance, and assist senior analysts in the development of recommendations for strategic adjustments.

Data Visualization & Reporting : Create data visualizations and reports to communicate findings to cross-functional teams. Present insights to stakeholders in marketing, merchandising, and other business areas to support decision-making.

Collaboration : Work with internal teams to integrate customer insights into business processes. Support efforts to test and evaluate new marketing strategies and customer experience initiatives.

Process Improvement : Identify opportunities for improving data collection processes, reporting accuracy, and analysis methodologies to enhance the organization’s ability to act on customer insights.

Perform other related duties as assigned by management and adhere to all company policies and procedures.

MINIMUM QUALIFICATIONS

• Proficiency in data analysis tools (Excel, Tableau, Power BI, or similar) and CRM systems (Salesforce, SAP, etc.).
• Understanding of marketing principles and customer analytics methodologies (e.g., segmentation, predictive modeling, and attribution analysis).
• Experience conducting marketing analytics with large data sets.
• Excellent communication skills, with ability to explain complex data to non-technical audiences.
• Strong organizational skills and attention to detail, with ability to manage multiple priorities simultaneously.

MINIMUM EDUCATION and/or EXPERIENCE

• Bachelor’s degree required in Business, Marketing, Economics, Analytics, Data Science or related discipline; Master’s degree preferred.
• 1-3 years of experience in customer analytics, market research, or a similar role; experience within a retail or CPG environment a plus.
• Experience with advanced analytics platforms, SQL, or R/Python for querying and data manipulation is a plus.
• Experience with Google Analytics, SEM, SEO, and other digital marketing tools is a plus.

OTHER REQUIREMENTS

• Office environment, with option to work remotely one day per week.
• Willing to travel to both Northeast Shared Services headquarters locations (Schenectady, NY and Williamsville, NY) at least quarterly.
• Willing to attend market visits, store grand openings, or other events across our six-state trade area (NY, MA, VT, NH, CT, PA).

Job Tags

Similar Jobs