Job Description

Senior Media Buyer/ Paid Growth Lead

Ready to scale a nine-figure DTC rocketship in one of the toughest categories in the game?

The opportunity

Ready to take the reins of one of the fastest-scaling DTC brands in the country?

Mood is looking for a Senior Media Buyer, Paid Growth Lead to architect and operate our next phase of digital growth. This is not a passive management role. It is a hands-on operator seat where you will control tens of millions in annual spend, in-house critical channels, direct creative direction, and shape the systems that drive a nine-figure brand. You will report directly to the CEO and build a world-class growth engine that sets the standard for performance marketing in restricted categories.

About Mood

Mood is the category-defining DTC hemp brand. Profitable, nine-figure revenue, built by performance marketers. We win with better product, ruthless creative testing, and a compliance-savvy growth engine that scales in restricted environments.

Our mission is simple: get premium hemp products into millions of households and keep them coming back. We are still early.

The opportunity as Senior Media Buyer, Paid Growth Lead

You will take full command of Mood's paid acquisition machine across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin. Right now, a large share of our media buying is agency-driven. This role is not a “manage the agency” job. It is a hands-on operator seat where you will in-house everything that makes sense, and for what does not, you will manage agencies as if they were internal teams. This is an up-leveling hire, building Mood's next-phase growth engine. You will report directly to the CEO and lead the build-out of in-house capacities that support the mission.

What you will do

You will seize control of creative direction, whether that is UGC strategies, short-form video, AI-generated ads, or higher production value agency shoots. You will work directly with the CEO to stand up a world-class media buying and creative iteration department.

Right away

• Own the Meta ecosystem end to end: buying, daily optimization, creative direction, account hygiene
• Command Google/YouTube, building a strong second engine beside Meta
• Extend reach into podcasts and AppLovin with structured, test-and-scale frameworks
• Build resilient account structures, escalation playbooks, and fast recovery systems for bans and disapprovals
• Establish dashboards, pacing, and incrementality reads that make business impact clear
• Begin in-housing everything currently outsourced to agencies, and assess what (if anything) should remain external

Next 60–120 days

• Scale profitably and intelligently, focusing on acquiring valuable, high-LTV customers rather than chasing lowest CAC
• Work with the data team to shape offers, pricing, subscription plays, and retention-driven acquisition
• Take ownership of driving business outcomes, not just channel metrics
• Diversify into at least two new channels with quick validate or kill loops
• Ideate and test next-gen landing pages with CRO frameworks, cold-traffic funnels, and A/B rigor

Need to have

• Proven performance at scale: $100M+ lifetime managed, with $10M+ in a single brand or account
• Multi-channel operator: Meta and Google both strong, not just one or the other
• Restricted category experience: DTC ecommerce required, with supplements, alcohol, finance, CBD, or telehealth a strong plus
• Hands-on creative operator who can brief, select, and iterate winning creative
• CRO fluency: you have run page iterations that moved CVR, not just theory
• Attribution experience with modern stacks such as TripleWhale, GA4, Mixpanel, and MMMs
• Leadership: able to coach junior buyers while staying in-platform

Nice to have

• Track record of scaling from around $50K/day to $150K+/day spend, not just inheriting high budgets
• Built out UGC and creator systems: sourcing, briefing, feedback loops
• DSP and offline testing experience
• Previous wins in hemp, supplements, or telehealth

How you think and work

• Results first, opinions second
• Compliance smart, not timid. You find approved paths that still perform
• Daily iteration, not monthly reporting theater
• Extreme ownership and clear communication
• Frugal by default, ruthless in ROI

Non-negotiables

• Verifiable spend and outcomes, via references and/ or case studies
• Portfolio of ads with metrics, and landing pages you have shaped
• Demonstrated success in DTC, ideally in restricted categories

How to apply

Send your resume and cover letter. Feel free to include any additional materials you think we should see: Loom videos, case studies, dashboards, screenshots, favorite ad you have run, a landing page you improved, anything that shows how you think and operate.

We will review every submission carefully.

Culture at Mood

We move fast, play to win, and thrive in intensity. We work in one of the toughest categories in digital marketing, and we do not shy away from that. Our edge is in speed, resilience, and resourcefulness. If you want an easy corporate job, this is not it. If you want to test yourself at the very highest level of performance marketing, you will feel at home here.

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